The term "Social Media" is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
But what it's really about is
ENGAGEMENT, AUTHENTICITY, RELEVANCE & TRUST
The media is changing, and Social Media is changing us…
- Only 10% of news users are willing to pay for print newspaper subscription to gain online access.
- 57% of news users now go to digital sources.
- The average internet user spends 66% more time on social networking sites than a year ago.
- Twitter’s number of visitors has grown by 1,100% in the last year.
- YouTube is estimated to serve over 75 billion video streams this year.
- 91% of people are using the mobile web to socialize compared to 79% of desktop users who do the same.
The time has come to develop a new marketing model. Focus on cultivating and establishing individual relationship with your customers by engaging them. Measure your ROI - Return On Involvement
Awareness creates interest
Interest invokes engagement
Interest invokes engagement
Engagement builds deep interest
Deep Interest generates leads
Deep Interest generates leads
Leads convert to customers
Customers become loyal
Customers become loyal
Loyal customers create Awareness!
"It's time we focus on total engagement - Stop broadcasting your message, and begin narrowcasting"
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