It has been said "You are the least credible person to be talking about your brand". Marketers do not have control of their brand – they’ve never had control. The consumer’s voice controls the brand.
- We know that there is a huge need for brands to re-establish trust
- We know how important it is to engage consumers using social communities
- We know that consumers today want to interact.
FACT: 84% of consumers trust the recommendations of their friends
So, if your existing customer knows you - likes you - trusts you...
- They know who you are
- They know what you do
- They know where you work
Your Choice of Customer is simple - Referral, Referral, Referral...
What methods are you using to ask for the referral?
